Fail n'Grow
Podcasts

Fail n’ Grow is a B2B-focused podcast where our CEO, Wilma Eriksson, invites industry experts to discuss growth and profitability. Gain valuable insights from real experiences and strategies that drive success.

Latest

October 6, 2025

Cost efficient successful international expansion

In this episode of Fail and Grow, Wilma sits down with Andreas Sjölund — co-founder of Quinyx and current fractional CRO, angel investor, and founder of Ocean’s Valley.

Listen to the Podcast
Cost efficient successful international expansion
10x your resources by successfully implementing AI (🇬🇧)

10x your resources by successfully implementing AI (🇬🇧)

In this episode of Fail and Grow, Wilma sits down with Nima Samimi, CEO and founder of Alexis HR — an AI-powered platform transforming people operations.

May 5, 2023
Growing ARR 21 quarters in a row with OPEX as framework (🇬🇧)

Growing ARR 21 quarters in a row with OPEX as framework (🇬🇧)

In this Fail and Grow episode, Niilo Fredrikson — CEO of Efecte and former Microsoft executive — shares the operational leadership principles that have fueled 21 consecutive quarters of growth.

May 26, 2023
Cost efficient successful international expansion

Cost efficient successful international expansion

In this episode of Fail and Grow, Wilma sits down with Andreas Sjölund — co-founder of Quinyx and current fractional CRO, angel investor, and founder of Ocean’s Valley.

October 6, 2025
Don't Give a Sh*t About Your Sales Process, Focus on Your Customer Behavior

Don't Give a Sh*t About Your Sales Process, Focus on Your Customer Behavior

In this episode of Fail and Grow, Wilma Eriksson interviews Mathias Härenstam, co-founder and Chief Strategy Officer at Salesonomics, about the evolving nature of B2B customer journeys.

January 21, 2023
Accelerating Growth with Powerful OKRs 🚀, Sophie Hedestad Noxit

Accelerating Growth with Powerful OKRs 🚀, Sophie Hedestad Noxit

In this episode of 'Fail and Grow,' host Wilma welcomes Sophia De, a seasoned entrepreneur and co-founder of the software tool Nooit, which helps businesses manage their objectives and key results (OKRs).

April 4, 2024
Scaling Sales with AI—Insights & Impact, Markus Möller Meetric

Scaling Sales with AI—Insights & Impact, Markus Möller Meetric

In this episode of Fail and Grow, Wilma Eriksson sits down with Marcus Eller, co-founder of Brightbid and current COO at Metric, to explore how conversational AI is transforming sales performance and team efficiency.

March 28, 2024