10x your resources by successfully implementing AI (🇬🇧)

Wilma (00:03.028)
Jag har min podcastplaybuk för er. Där är den. Då kör vi.

Nima Samimi (00:13.08)
Mm-hmm.

Wilma (00:14.152)
Hi and a warmly welcome to season five of Fail and Grow with me, Vilma. I'm one of the co-founders to VLogs Q CPQ, seamless integrated to the rest of your ecosystem, creating quality quotes real quickly and ensuring that your heroes at the office is customer-centric heroes. And Fail and Grow is a podcast show niched into operational...

excellent. That means everything that smoothens your sales, your operations and increases your profit and of course your revenue too. And today I'm thrilled to say that I have a person that is a serial entrepreneur. He has been within Techs in 2009 and we would also or I at least would like to call him a successful dropper.

out. So for everyone out there studying and thinking about should I start my own company, reach out to Nima Samimi. He's the CEO and founder of Alexis HR and they approach a small and mid-sized companies in Europe and what we would call is the chat GPT for people operations. Did I get this right Nima and welcome to Fail and Grow.

Nima Samimi (01:01.154)
Thanks for watching!

Nima Samimi (01:23.682)
Thank you so much for a lovely introduction, Wilma. I've never heard that before, this successful dropout, but happy to mint that and coin that expression for myself. You absolutely got that right. I love the analogy, chat GPT for people operations. I mean, if I could broaden out a little bit, we're on AI powered HR platform.

Wilma (01:35.578)
Wonderful.

Nima Samimi (01:48.866)
that's automating the employee lifecycle management. So everything from onboarding to time off to performance reviews, we do through a conversational interface that is super easy to use in the natural languages of HR managers or employees. So that's to give some context behind the chat GPT for people operations.

Wilma (02:13.64)
Thank you for that. And today we're going to dig deeper into how your scale up could use AI. And we are bragging a bit or we are, I mean, taking it from the real world, 10 times more efficient with existing resources. But that we will talk about a bit later. Would you mind sharing with me what you would prefer to have in your drink on an after work?

Nima Samimi (02:28.974)
Hmm. Hmm.

Nima Samimi (02:38.974)
Oh, when I'm at the work, I usually want to fill up my glass as soon as possible. So I don't go for drinks. I go for Cava, if possible. So preferably some bubbles if they exist, otherwise beer. So that's fine. Yeah, that's what I go for.

Wilma (02:59.904)
Bubbles or beer? Awesome. And I'm also going to ask you for your funniest work-related fuck-up that you want to share with us.

Nima Samimi (03:12.935)
So funniest is hard. I mean, cringiest or well, I don't know what to call it. So I was thinking through a lot of fun related or not fun really work related fuck ups. Some has been like throughout time, you've seen, okay, this decision I made was a real fuck up. But those are a bit lengthy. So I

I had to work with one of my early co-founders in our early company about 17 years ago. And we were four co-founders. We got to think of this story. And after about eight, nine months, we kind of figured that one of the co-founders weren't that motivated, weren't doing the... Well...

Nima Samimi (04:07.19)
really upholding the shareholders agreement, we would say. So we had been or we were going to talk to him. We called him into a meeting saying that we should probably part ways for everyone. So before this meeting, like just five, six hours before the meeting, I called to the other co-founders just so that we could...

Talk to each other. This was before air pods. This was before smartphones. I had on this Nick phone that you could open and without wire Headphones and we had just ordered our beer And or it was a coffee. I don't know. It was at a outside restaurant Hope it was not beer at early morning, though and

Wilma (04:41.844)
Mm-hmm.

Wilma (04:59.27)
Maybe you needed a beer, but I understand. Hopefully it was coffee.

Nima Samimi (05:01.322)
Definitely needed. So we started saying that, OK, this co-founder, yeah, we think it's best for all of us if we part ways for this and this reason. Let's put it forward in this way. And we think it's going to be good for everyone. And when we were done and we were getting away from the cafe, we were like, oh, we

I got a call from that co-founder saying, dude, you forgot to turn your phone off. Oh, that was so horrible. Now we're friends and everything. Now this was 17 years ago. So it's way over now, but it was a horrible way to convey the message to him. Instead of doing it like face to face, he got it.

Wilma (05:50.42)
Yeah.

Nima Samimi (05:59.146)
in a different way. So yeah, always check your phone, I guess. Yeah.

Wilma (06:02.612)
Oh, I see your phone. Well, yeah, when we had this short brief talk beforehand, this recording, you asked me what I found the most tricky with running or being an entrepreneur, if I could call myself one. And I said, owner discussions. And I could really see that this one wasn't what you were looking for at all. And that poor guy receiving a very weird call. And then it's like, realizing, like, okay, they're talking about

Nima Samimi (06:19.859)
Hmm No

Nima Samimi (06:27.511)
Yeah.

Wilma (06:31.312)
me not being a part of the company anymore. And I mean, your intentions was good. You were going to just, I mean, have a good discussion later on. Okay.

Nima Samimi (06:31.454)
Yeah. Oh. Hmm.

Nima Samimi (06:41.478)
Yes, yes, later on that day, but then he knew the meeting. So that was a good pre-read for him to have before the meeting. Well, yeah, that's that. Uh, yeah, I mean, I mean, often you're, especially when we were as young as we were, we were just turned 20.

Wilma (06:48.211)
Good for ya!

Wilma (06:52.794)
Well, okay, but how was he angry? I sorry I have to ask was he angry sad or what was the reaction?

Wilma (07:04.978)
Yeah.

Nima Samimi (07:05.358)
So we were friends as well. So I mean, he was disappointed and we, our friendship took a turn for at least two, three years, but now we're friends, all of us. So, yeah, thanks. Yeah, of course, he's doing really successful and nice stuff. So that's great.

Wilma (07:17.916)
you can laugh at it together.

Wilma (07:23.16)
Wonderful to hear. I actually have friends who have done similar stuff, but about other, if you will, secrets. So this seems like something everyone needs to know when they're like 15 years old that this can happen. So check your phone.

Nima Samimi (07:27.467)
Mm-hmm.

Oh, hmm. Yeah. Yeah. Oh, definitely. Definitely. Oh, and no more.

Wilma (07:41.62)
Tack så mycket för att du lärde mig, Nima. Det är en riktig facka upp som du kan lära dig. Jag är alltid exakt med vilken nivå vi kommer att finnas. Det var en av mina tre favoritfacka upp. Jag kan assera att jag har gjort mig värre. Så... ..för en annan episode. Okej, eftersom.

Nima Samimi (07:47.653)
Indeed.

Nima Samimi (07:53.558)
Ha ha ha ha ha

Nima Samimi (08:00.442)
Oh, oh, would love to hear about that though. Okay, okay. Afterwards then, yeah.

Wilma (08:12.796)
to be 10 times more efficient with the existing resources by using AI. And I'm not that into AI, so you are truly the expert here Nima. So first of all, why did we choose this topic today from your perspective, talking about AI and the possibilities of it today?

Nima Samimi (08:15.542)
Mm.

Nima Samimi (08:19.17)
Hmm.

Nima Samimi (08:22.37)
Mm-hmm.

Nima Samimi (08:33.506)
Hmm. Good question. I think AI right now is very, very much the hottest trending topic there is in tech and in companies and in the world, basically in the world of tech and more, I would say also in some governments in terms of regulation, et cetera. So I think it's important to address the subject, but address it in the way of how it could leverage and help.

scale-ups and startups achieve even more and be more efficient. We're a bit nuanced, or I'm a bit nuanced as well, since we are an AI-powered platform that really have that as a differentiation in our category and in our domain. So for all of these reasons, I think I've chose this topic. Also, this has been a

passion of mine to think about like the futurology and futuristic things that could happen in society even when AI enters and I think we just enter the age of AI or it's not me thinking that I think we can we can say that we have

Wilma (09:48.008)
No, but what's really interesting here, I feel, is I've heard, I mean, I've also been in tech for sometimes maybe too long. But we have talked about AI for a long, long time. But I haven't seen that many companies actually adopting to it or building their business model around it or manage to implement it in their SaaS service.

Nima Samimi (10:00.94)
Mm.

Nima Samimi (10:06.283)
Hmm.

Nima Samimi (10:14.307)
Mm-hmm.

Wilma (10:17.468)
How did you decide we have to do this or we will do this? And then how did you start implementing it in Alexis HR?

Nima Samimi (10:17.91)
Mm.

Nima Samimi (10:27.73)
Good question. So Alexis from the beginning, the name originates from the old biblical Hebrew saying or stating that Alexis means defender or helper of people. So when we started out, we wanted a kind of a person name for our company

Nima Samimi (10:56.59)
so that users could interact with it. The first thing we did was on chatwalks. So we have always been thinking about how to make interactions, not just only through web. It has been mostly for necessity that we've made interactions through web, but mostly through conversational natural language. So that's how we started thinking about it. That was from the get-go.

Just recently, these technologies have become much, much more available for every tech company or every company to just plug in and have immensely more powerful technologies that could help them with data, help them with insights in data. Those technologies have really, really special specialists who work with

those kind of stuff with machine learning and those stuff before. While now you can just plug into, for instance, OpenAI's API and use it for your own need in your own domain and category. So I think it has to, when looking at it from a product perspective, I think you as a SaaS company, for instance, or it could also be a consumer tech company.

For a consumer tech company, you can direct it to your own database, for instance, and have a restricted model of a large language model in your database, maybe helping consumers or users with recommendations in their own natural language. If you want to trip somewhere instead of going in and clicking on a lot of places in Momondo,

just speak to the AI saying, I want to book the best rated hotel near Mexico City that is cheaper than 100 euros per night and has three available beds from this moment or this day to this day. Instead of doing a lot of those clicks, users could...

Nima Samimi (13:16.782)
could just write in a prompt and get the results presented themselves. So that's one way of how consumer apps are starting to use it. I think Klarna also made a plugin for ChatGVT, for instance. And for SaaS companies, in similar ways, these big models are really large language models who have read a lot of text, basically.

Wilma (13:25.704)
Mm.

Nima Samimi (13:46.35)
and have been trained on a lot of text. So they are better in some sense than most humans in writing or generating text. So you could use that for helping to generate content for your users, for instance, if you have a document kind of startup, or you could help

by directing these models to your data, making them interpret your data. Instead of just being through graphs, etc., where people need to filter and get the right graphs they need or want, users could just ask your database for the answers that they want to and get it instantly.

Wilma (14:39.716)
Interesting. So when you started looking into this, how did you realize in what end of the tool you wanted to implement it? I mean, I guess it's a stupid question since the name you have means what it does or come from what it does. But my question is, how do one start to know, OK, this is where we should maybe.

Nima Samimi (14:43.0)
Hmm?

Nima Samimi (14:55.63)
Mm-hmm.

Nima Samimi (14:59.171)
Hmm.

Wilma (15:06.148)
see the possibilities to integrate some kind of AI tool within our business.

Nima Samimi (15:13.676)
So I think for our end, we had a lot of ideas on what we could do. Some of the ideas weren't possible with the technology that existed back then, but the ideas we stack ranked based on data on how people were spending time in our platform.

As we, since we want to automate tasks and really minimize time spent on admin or just watching data, we looked which, which, which task and which jobs are users trying to do in our platform and which are they on the aggregated level spending the most time on. So starting at the top basically to free up the most time possible for our users.

Wilma (16:03.316)
Okay, so which jobs is to be done? The classic one, value prop. Interesting. And then to find the right AI solution or is it like, I mean, do everyone use chat GPT? Or what other AI solution is out there and how did you end up with the one you chose?

Nima Samimi (16:05.79)
Yeah.

Nima Samimi (16:20.546)
So we actually don't have open AI into our platform. We use an open source large language model. So ChatGPT is a large language model that is pre-trained on a massive amount of text. And I think ChatGPT is the most popular one and the best one right now for really complex tasks, such as writing. It can write you a book. It can write codes. It can write a lot of content.

We're going to talk about that a little bit later, or in a minute, I think. So I think if you do have some proprietary data or sensitive data, there is a lot of open source language models that can be used, which we use and we train it ourselves to our database and to keep the data closed in on our servers. But the point is that we're not going

Depending on the task that you want to, I think that there will exist a couple of really, really highly quality, high quality, large language models that can do the most advanced things, such as writing code, et cetera. Now, we don't really need that level of complexity in Alexis right now. But OpenAI is the leading one right now. But naturally, Google does have one as well.

and Facebook as well called Llama. So there will probably be a couple of like overarching large language models and some open source language models or GPT models, so to say, which stands for Generative Pre-trained Transformer models.

Wilma (18:04.948)
Thank you for that.

Nima Samimi (18:09.61)
And there will probably be some smaller models in different verticals that are specifically trained to be good at those models. And we don't know how or exactly how the business models work for all of these. But there will be...

Wilma (18:28.948)
So one choose the open source one to being able to save the data or own the data yourself. Is that the biggest part of it?

Nima Samimi (18:35.886)
Yes, yes. Yeah, I would say, and it all has to do with which jobs do you want to automate? Like a lot of companies are using the OpenAI GPT-4 model right now, because it's really good at generating text basically. So, yeah, depends on job. While we use a pre-trained model, because we want to understand, like if someone asks, what is the turnover rate for the Nordic sales team?

last year compared to this year, that's quite a simple intent to understand compared to please write me a book about coding for seven-year-olds. Now, GBT4 can do the latter part of my request while our open source model wouldn't be able to do that very much.

Nima Samimi (19:29.358)
Mm-hmm. Mm.

Wilma (19:30.2)
OK. What next?

Nima Samimi (19:34.186)
Hmm. Yeah, yeah, I understand. And I mean, it is a very new technology and new way of doing things. But I think one one topic to to touch upon would be why this is so important, right? Oh, and I think so.

Wilma (19:36.668)
I should be the one who asks questions, but this is tricky, I feel.

Nima Samimi (20:01.302)
First off, if you look at the current flagship and the front face app of AI, which we talked about, ChatGPD, is this by far the fastest growing and adapted app of all time. Now, previously this was TikTok, who reached 100 million users in about nine months, while ChatGPD reached 123 million users in three months.

And this kind of technology, it can't be compared to crypto or blockchain, et cetera, because crypto blockchain in a decade, it was never adapted into the mass market. While this is being built into every, or into a lot of apps. And the user adoption of it is insane because of the natural language interaction of it. You don't need to learn or do any complex.

setups to use generative AI. You just speak to it and tell it what you want to do. So, and I also think generative AI, such as ChatGPT, is an essential tool for SMBs to compete with larger companies because you can make your workforce much more efficient. And it's within all departments, I think, for marketing material, social media, blogs.

customer support, personalization when it comes to sales, when it comes to product, to process automation, there is a lot happening there with something called AutoGPT, decision making to make some data analysis. So with the help of generative AI such as ChatGPT, you can really, really leverage.

that to reduce costs and really drive growth and drive profitability. Because it will probably be a sort of revolution in how startups are being created or managed as well in quite a short time. So I think it's important for that reason. Because you can actually create...

Nima Samimi (22:22.062)
You don't need to be able to code in the same level that you have been before, or just a couple of years ago. There is a famous example of someone created the game Flappy Bird in one hour through ChatGPT. If you just compare how long that took one year ago, and where we are right now, there is...

Wilma (22:46.058)
Mm-hmm. Mm-hmm.

Wilma (22:50.312)
So I haven't like everyone adopted it already. I mean, it must be some kind of knowledge or I don't know, courage or just a decision-making. What do you see?

Nima Samimi (23:01.591)
I do think courage, courage, definitely. And just being curious in what it can do, because it's quite unbelievable. So to say when, when, when you start trying it out for different tasks, to do it. And some people are of course afraid to use it the company wide because they don't have any policies in place. And people could send a lot of.

sensitive data to these AI models. So it's not something that needs to take a lot of time at companies, but I know that big companies such as Northvolt do have workshops for their HR teams, for instance, to use these models more. And we as a company are strongly recommending everyone to

use AI in their roles to really see which parts of their roles they could automate so that they could focus more on high value and strategic tasks themselves.

Wilma (24:10.348)
To sum it up a bit, if one would like to or must start with this to be compatible, you first might need to look at the policies. You might go from the perspective, my role and out, what can I do, what tasks would I like to automate, what would I do with my free time? Or if we should have some kind of shortlist here.

Nima Samimi (24:15.662)
Mm-hmm. Mm-hmm.

Nima Samimi (24:36.024)
Mm-hmm.

Hmm?

Wilma (24:39.782)
How would you advise someone to adapt this and start working with this?

Nima Samimi (24:46.254)
Først av det, så synes jeg at du har en politik for hvilken data du kan sende, og hvilken data du ikke skal sende til AI. Men hvis du er opp til noen 100 personer, men som 5 personer start, så er du opp til noen 100 personer. Jeg bare...

help people experiment and share ideas on how they could automate different parts of their roles, whether it's be content creation or whether it's be handle customer, complex customer queries, basically to just give them to Chatjibbity instead of yourself to really phrase a good answer to that.

do personalization in sales, for instance, to tailor really good outreaches or messages to your customers, etc. So just policy and then experimenting and allowing the experimentation as long as you do have the policy and focusing on...

different parts of the role that could be automated, especially the parts that are text-based in the role, which is a lot when running a company today. Let's see.

Wilma (26:19.348)
Definitely. Okay, do you have any fails here you would like to share? Here, watch out for this. You could go wrong here. Or is it just go out and do it? What is the perspective one would have here?

Nima Samimi (26:34.054)
I mean, the usage of these models are very, very intuitive. So just go out and use it. But just don't blindly use it. Like, if you generate text and if you generate content, we usually think that it does 80% or 90% of the job. Then you have to do some adjustments yourself to make it.

Wilma (27:02.612)
–Klart.

Nima Samimi (27:03.326)
accurate and have your tonality and your mind a little bit better. But the more you use it, the more you'll understand and get better at it. Now, one person in our sales team recently like discovered, oh, you could copy the link to some LinkedIn posts.

Nima Samimi (27:31.402)
make the or make chat GPT read the public post that someone is doing and give suggestions of a smart comment to get there. Now I could relate to that. You scroll through LinkedIn a lot. You want to put in a nice comment instead of just doing a like on that post. But you really don't have the time to put in to really.

do that to all posts and to everyone you like there. But if you could automate like 90% of that, you could increase your visibility on LinkedIn a lot by just commenting on a lot of stuff. So there's a practical use of it.

Wilma (28:16.644)
Yeah, I feel from my perspective and maybe people that aren't that technical feel with me here that it's tricky to see all the possibilities. I mean that for one was new, I can totally see it happen and see that it works. I mean my co-founder Andreas Granset has, or I mean he hasn't written, he had just put out correct questions.

Nima Samimi (28:28.318)
Hmm, exactly.

Nima Samimi (28:45.048)
Yeah.

Wilma (28:45.064)
to ChatGPT and written a full book about entrepreneurial mindset. That is really good. It's very interesting. So he hasn't put in one even letter. ChatGPT has, as you told us earlier, written the full book. But I feel it's tricky to just come up with all the ideas of what you can do with this. Do you have any advice or tips or hacks here?

Nima Samimi (28:51.734)
Mm.

Nima Samimi (28:57.383)
Mm-hmm.

Nima Samimi (29:01.09)
Hmm. Amazing.

Wilma (29:13.564)
Just be creative. Of course, that's one thing, but creation is limited, at least for me.

Nima Samimi (29:15.734)
Of course. How or which parts to do? I mean, it's, it's like starting a company in some way. Like you focus on the problem. Like which parts do you find really mundane of your role today? Which text based parts do you find like cumbersome?

to do or problematic or time consuming. So just focus on trying to do those and get better at prompting. Like while generative AI will for sure replace a lot of jobs, there will be a lot of newly created jobs like just in the industrial revolution basically. And one of them might be something like a prompt engineer where you get better in interacting with the AI.

So the more you do it, the better you get. There are a lot of good YouTube content about it, how you could pre-prompt your chat GPT to become even more accurate and give you better answers. So if you don't want to be creating yourself, there is already a lot of content, both on the web and especially YouTube, I would say. There is good.

Wilma (30:42.608)
Is there any specific roles that you would encourage to look into this extra deeply?

Nima Samimi (30:52.874)
I mean, we have found out and other companies that I've talked to, especially roles within marketing, so content creation, you can output literally 10 times more with with chat GPT or large language models nowadays than you could just before it existed. So everything marketing material, social media and blogs, there are there are really cool

Nima Samimi (31:24.394)
tools coming out. One is called Typeface AI, for instance, where you could do entire marketing campaigns with images, etc. It's still in waiting list mode, but check it out. And then they're receiving heavy funding before they even launch, so the product videos look really cool. They will be awesome. And there are...

presentation tools that can do the storytelling and the images and several slides for you. One is called Tom AI, for instance. Those are some vertical AI tools that you can use.

Wilma (32:03.156)
So a lot of marketing focus and I guess also context and content that helps in the customer journey and describes or maybe documentations.

Nima Samimi (32:15.162)
Exactly, exactly. I was coming to that. So customer or marketing and sales, natural, there is a lot to do there. Email drafts, outreach drafts, do sequencing of mails just by simple commands, basically. But also customer support, documentation of everything you are doing. Or when you release a new product, you don't have to spend time doing it in a good

focus on clearly describing it for the AI. And you can choose the tonality and it will give you what you need, basically. But one really amazing thing that we have done, I do have three engineering tech co-founders. We're four co-founders. We're quite product and tech loving in our company, I would say.

Wilma (33:12.523)
Beautiful.

Nima Samimi (33:14.242)
So what they did early on with their teams, the product and engineering team, is to really urge everyone to use HubSpot Copilot or GPT-4. HubSpot Copilot is, or not HubSpot, I'm sorry, GitHub Copilot, I mean, for coding. So that can actually generate code. It can.

It can review code for you. So that really, really speeds up development. And making can make like ordinary mid-level or mid-experience engineers into like 10x engineers. So in the first time in our history, at least, both of our teams completed their sprints

of like several days before the sprint was supposed to end because of the use of a lot of AI. So it is quite amazing.

Wilma (34:19.38)
Det är verkligen fantastiskt. Alla som fungerar i produkter, eller i SaaS-service, kanske skulle säga att de gillar det. Backloggen är alltid för lång. Det är väldigt intressant.

Nima Samimi (34:29.324)
Yes.

Nima Samimi (34:33.306)
It is, it is. And yeah, it hasn't happened in my career many times before. So, so, so it was really interesting.

Wilma (34:40.732)
Non-mean, non-mean either and not to throw any shadow to any engineer I ever worked with. I worked with amazing people but that is really mind-blowing I would say. Okay to sum it a bit up, what haven't we talked about to increase the efficiency by AI? Or if there's something in general you want to share?

Nima Samimi (34:53.092)
Mm. It is.

Mm-hmm.

Nima Samimi (35:07.362)
Um, no, I think we talked about like, uh, how to work with it. Um, or some effects and results that, that you could expect from it. Um, so yeah, mostly talked about.

Wilma (35:29.352)
That's great. So what we say here is to check it out and start by gathering the data you have. What manual task that isn't that fun would you like someone else to do, especially if they're text based? And if you run a SaaS company or some kind of software in your portfolio, then look into it and see if you can implement it on a different and an open source version or whatever version.

Nima Samimi (35:42.979)
Hmm. Hmm.

Wilma (35:58.576)
what suits you best, they can ask questions to your platform for your customer to make the user experience better. Phew, I learned a lot today. Very, very interesting. Very, very interesting. Thank you so much for sharing. Now we should move on to the outro.

Nima Samimi (36:05.998)
Mm-hmm. Mm! Ha ha! Nice summing up. Mm-hmm.

and this.

Wilma (36:18.78)
And okay, first of all, who do you get most inspired by regarding this topic? And maybe it isn't a who, maybe it is a system, I don't know.

Nima Samimi (36:31.53)
It should be. I mean, the system itself is quite good at answering questions about this topic. But I think the ones that sparked my interest many years ago were Ray Kurzweil, who now works at Google with their futuristic stuff. He has always been spoken highly about AI or the dangers of AI as well. We do have two Swedes that are real...

great both futuristic philosophers and AI philosophers or professors in AI like in MIT. One of them is Max Tiegmark, who wrote the book Live 3.0. Following his podcast trail call is quite interesting, I think as well. And Nick Bostrom, who wrote the book Super

Wilma (37:17.716)
Good tips?

Nima Samimi (37:26.082)
the famous quote by Elon Musk after he read it saying that AI might be more dangerous than nuclear weapons in the future. He said that like a decade ago. So we're in the forefront in Sweden, not in Sweden, but Swedish people are. So those are some people that are interesting too.

Wilma (37:47.0)
follow. Thank you. Okay, now I should quick and smooth try to share another podcast's question with you.

Nima Samimi (37:47.726)
follow up.

Nima Samimi (37:59.246)
Mmm, interesting.

Wilma (38:00.78)
I'm going to say this in proper way so it could be edited podcast. So now you're going to listen to an earlier podcast who has a random business related question that you will wing an answer to. So give me just one moment here. I'll try to fix it.

Nima Samimi (38:04.575)
Mm-hmm.

Nima Samimi (38:11.298)
Mm-hmm.

Wilma (38:17.812)
Jag skulle ha förberett det här. Nu ska vi se. Jag hoppas att jag kommer nog att glönda rätt. Den håller på att snurra.

Nima Samimi (38:31.15)
Le maire.

Wilma (38:31.796)
Est-ce qu'il sait?

Wilma (38:37.94)
Så, och så ska jag dela.

Wilma (38:43.7)
Du hörde inte ljudet, Adesniss, va?

Right, let's give it a see.

Åh, vad läskigt att göra det här. Ge mig en tumme upp om du hör.

Nima Samimi (38:57.742)
Hmm?

Wilma (38:59.796)
Och så ser inte jag dig nu. Jag kör frågan, så hoppas jag att du hör. Annars märker jag om du svarar. Den börjar nu.

Nima Samimi (39:02.038)
Yeah.

Wilma (39:16.212)
Hör du någonting?

Nima Samimi (39:17.436)
Hmm? Hmm?

Nima Samimi (39:55.246)
Ммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммммм

Wilma (39:56.02)
Vad händer nu?

Nu liksom slutar den bara. Men vafan, jag är ledsen. Det här har varit ju jättekonstigt. Vad håller den på med? Vart var vi?

Nima Samimi (40:04.206)
Men det är lugnt.

Wilma (40:11.476)
bara ladda ner.

Nima Samimi (40:14.446)
Mm-hmm.

Wilma (40:14.918)
Ah, let's give it a sip.

Wilma (40:21.076)
Okej, vi kör igen då. Hoppas den funkar. Nu ser vi att den inte laddat, det är därför den stänger ner. Varför laddar den inte?

Nima Samimi (40:29.07)
Mm, mm. Vi kan vänta lite.

Wilma (40:32.532)
Men den verkar liksom inte ladda på. Vi provar hemsla sen.

Wilma (41:21.46)
Nu gick det va.

Nima Samimi (41:22.766)
Nu gick det. Jag ska bara tänka en sekund.

Wilma (41:28.274)
And this will be in English.

Nima Samimi (41:30.206)
Yeah, of course. Oh, so what I do to de-stress and to wind down from work. Well, I don't have any special super tricks, I guess. I mean, I do. I wanted to say I do drink a lot of beer at the afterbirth, but that's actually not de-stressing. No, but...

Wilma (41:57.16)
We're coming back to the beer. I like that. Being an after work podcast.

Nima Samimi (42:00.754)
Yeah, exactly. I think I do what a lot of people do, work out. That's what I really like for de-stressing. I also had the privilege to have a yoga teacher as my partner or ex-yoga teachers. We were into doing some stretching in yoga a lot.

Those are the things I do to de-stress, but also listen to a lot of music. I think to not only listen to or, you know, think about work. So I meditate with music in a sense, instead of just meditating in silence.

Wilma (42:44.1)
Is this something you do because you have to try to somehow relax? Or this is just a part of your lifestyle? You don't feel that insane stress level yet that you have to have? I don't know, some kind of routine to calm down.

Nima Samimi (43:05.262)
I think it gets better over time or with time. Of course, you, as a human being, you get adapted to every kind of situation. And if you run different businesses throughout some years, you, you have the peaks and you have the valleys and, and, you know, when it's super stressful and when it's not so, so everything gets like the peaks get a little bit, unfortunately, cut out as well. You don't get as happy for the, the, the peaks.

You're not as good in celebrating the peaks. But at the same time, you may not get as stressed or that's the case with me as well. Or with me, right now at least. So I guess that's it.

Wilma (43:47.72)
Wonderful. Thank you, Hanna, for the question and thank you, Nima, for the answer. What are your main challenges in your business right now? A problem that you are extra focusing on or addressing at this current moment?

Nima Samimi (43:51.17)
Thank you, Hannah.

Nima Samimi (44:02.678)
Hmm, very interesting. I mean, a little bit related to this topic as well. We're seeing that a lot of our roles are being much more efficiently handled as they are. So we're thinking about our workforce management, like how many more people do we really need to hire? How should we form our recruiting processes so that...

AI is a big part of them, as I mentioned before, or the usage of AI. And at the same time, which markets are, which geographical markets are good fits for our product. That's our biggest challenge right now to understand. Like for instance, in Italy, chat GPT was banned for a little bit. We...

Wilma (44:51.473)
Interesting.

Nima Samimi (44:58.466)
We had just decided to experiment a little bit with entering Italy, but then it was banned, etc. So, yeah, it's hard in Europe, and Europe is quite fragmented, so that's a big challenge.

Wilma (45:08.641)
And Europe is your focusing market, right?

Nima Samimi (45:11.934)
It's our focus and market right now.

Nima Samimi (45:16.663)
Mm-hmm.

Wilma (45:17.066)
Who would you like me to invite to the podcast? Hopefully an episode you would listen to yourself.

Nima Samimi (45:21.379)
Hmm.

Mm-hmm. Mm-hmm. Mm-hmm. Mm-hmm. Mm-hmm. I would like to invite Anders Hallin, which is my board member and partner at Alliance Venture. I always think that Anders has a very fresh ways, I would say non-traditional VC way of looking at how...

how companies can reach operational excellence. He has guided me and mentored me nicely, very nicely in that. So, yeah, I would say underhali.

Wilma (46:02.184)
to hear.

Anders is very welcome to join. Failing Grow would be an honour. And if one would like to reach out to you, how do one do?

Nima Samimi (46:09.078)
Nice. Awesome.

Nima Samimi (46:14.058)
Yeah. LinkedIn. So my name on LinkedIn, Nima Samimi, of course, or Mail as well. Even though Mail is a little bit tougher for me to... Yeah, it is a crowded space. But Nima at AlexisHR.com.

Wilma (46:20.116)
Hmm?

Wilma (46:27.796)
crowded space.

Wilma (46:34.292)
Interesting. Yes, some fun facts here. Maybe a bit off the topic, but we asked some of our customers and like the CEO, some of the decision makers and just ask them how many emails do you receive every day for like outreach, someone trying to book a meeting with them or something similar. And how many phone calls do you receive? And I actually felt it was a bit scary. It was like 20 to 30 emails a day.

Nima Samimi (46:45.859)
Mm-hmm.

Nima Samimi (46:49.313)
Mm-hmm.

Nima Samimi (47:03.938)
Hmm. It is allowed. Um.

Wilma (47:04.008)
So that is a lot. And two to three phone calls. And I'm not really clear if there was the one that actually answered, but I mean, if someone would look at that data, I would say go more because that is not so crowded.

Nima Samimi (47:12.302)
Hmm.

Nima Samimi (47:17.025)
Mmm.

Nima Samimi (47:20.102)
Oh, yeah, I really, really agree. And I can vouch for numbers as well.

Wilma (47:27.442)
Mm. Mm. That was just a bit of topic. But then, it was a great pleasure having you here in the show.

Nima Samimi (47:30.588)
Hmm.

Nima Samimi (47:33.814)
Thank you for having me, Wilma. It was a pleasure talking about this topic with you and having a discussion. Lovely. Thank you for inviting me.

Wilma (47:43.108)
Of course, and we're gonna outro this podcast with your favorite after work song. So you have the bubbles or the kava or the beer that we have talking. So I would actually guess the beer, but whatever. You have the drink in your hand and this song comes up and you feel, this is a good week. I like this. Now I start dancing or smiling or doing whatever that makes you happy.

Nima Samimi (47:49.014)
Hmm? Hmm? Yeah. Yeah. Mm-hmm. Yeah.

Nima Samimi (47:59.959)
Yeah.

Hmm I Really do want to when I'm at after work I Search for dancing as soon as possible So I really want to go dancing and one of the songs that really can't make me stand still or sit still is from

Wilma (48:13.293)
Mm-hmm. Nice.

Nima Samimi (48:24.858)
artist now I think called Fred again with a song Delilah pull me out of this it's it's wonderful yeah super happy song thank you so much for you too bye

Wilma (48:28.308)
Hmm?

Mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm

Well, thank you for that and cheers and have a beautiful weekend.

Wilma (48:45.428)
Nu ska vi spela in en liten fråga. Alahannas. Jätteintressant avsnitt. Jag blir så här, gud, vi måste göra så mycket mer av det här. Hur gör vi mer av det här? Så känner jag. Den frågan ska jag ta med mig internt. Tack snälla för det. Vi behöver verkligen 10x av våra resurser.

Nima Samimi (48:46.542)
to work.

Doostem. Doostem.

Nima Samimi (48:59.938)
I'm gonna go.

Men tack för att du bjöd in mig. Det är så coolt när det faktiskt börjar sig att det går liksom och gör det speciellt inom tech och allt sådant. Så jag hoppas att det inspirerar någon och gör det. Jag får väl jag går väl på mitt liksom på mitt på mitt ämne kanske. Tänka.

Wilma (49:11.133)
Mm.

Wilma (49:18.132)
Verkligen, borde du göra. Har du nån kul fråga?

Wilma (49:29.588)
Varför inte? Så säger du först vem du är och vilket bolag du representerar.

Nima Samimi (49:35.246)
Of course. Yeah. Okay. All right. So I'm Nima Samimi from Alexis HR. And I wonder how you ambition AI enhancing your startup or scale-ups core product or service and what specific AI technologies or applications you would consider integrating.

Nima Samimi (49:58.734)
Jo, veldig A-innerlig.

Wilma (49:59.86)
Det är rätt.

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