Growing ARR 21 quarters in a row with OPEX as framework (🇬🇧)

niilo_fredrikson (00:14.34)
no problem no problem at all

wilma (00:17.131)
okay but i love the topic that you suggested in our linking chat and i will have will have some of the questions that you have seen before but it is an of the work i mean we can i mean afterward we can have a dialogue you can ask me questions and i mean since you are so experienced i think you will manage this just perfectly

niilo_fredrikson (00:44.32)
you know man you're you're setting the bar high now and feeling the pressure

wilma (00:48.611)
no it's just opposite do you have any questions before we get going for real

niilo_fredrikson (00:56.62)
yeah did you i mean i saw on the invite you said something about the you know intra and how to introduce effect that myself etcetera i mean i don't have high expectations or high high high kind of requirements for that but is there anything you want to know about kind of any background unique for that

wilma (01:05.511)
yes

wilma (01:18.431)
i always say that i could have the bragging part so if there is something in particular you would like me to brag about i can tell that but i will ask you to say a little bit about yourself and also about effect so then you can go and describe what you actually do but i can do the bragging part

niilo_fredrikson (01:36.0)
okay so we've grown now our revenues twenty one quarters in a row over twenty per cent like her on a year over a year basis each quarter it's not like explosive growth but we are in a sort of long sale cycle extremely steady enterprise business so we are we are proud of that that we've been able to be so consistent with the growth now already like five years in a row

wilma (01:47.171)
wow

wilma (02:02.471)
really impressive

yeah okay that is great so if you don't have any other questions i will have a bit of a monologue you can just lean back pass brief and when i say you will understand when it's when it's your turn okay

niilo_fredrikson (02:22.56)
sure let's do it

wilma (02:24.891)
let's do it high and warmly welcome to velox and i'm starting the wrong way i got to relax there i'm doing it once more high and warmly welcome to season five of fail and grow powered by viloxccpic your next cipiquto perfect fit for you who run a mid sized company frustrated about those different pricing tools that you're using expel sheets et cetera we can help you with that so fail and grow

it's an after work podcast niched into operational excellence with vilma so we talk about everything that smoothes your sales your operations to of course increase your profits and margins and today i'm thrilled to say that i have another person who are very keen about partnership but that is not what we're going to talk about today today you're going to talk about something completely else maybe you talk about that topic too but it's so great to have you on the show nello

i'm super pressed about the growth that you have been running at a company now for twenty one quarters in the row you have grown a r r is that really true

niilo_fredrikson (03:35.46)
that is correct at the fact that we are proud of having been able to grow now for five years on a row each quarter our sauce revenue is on a super consistent basis i mean of course always it could be more right but but it's a long sale cycle story enterprise bases were and so we're we're super proud of that

wilma (03:48.431)
yeah

wilma (03:51.651)
m

wilma (03:57.071)
i can really understand that and can you tell us a little bit more about yourself i mean you've been at microsopfor ten years you've been running and selling a start up you've now been co for almost five years at this public company who are you and who are who why should you buy effect that may be that question i should say

niilo_fredrikson (04:15.84)
yeah well you know many questions there will so let's start with who am i part that's the fundamental question in life so i'm an antreprener by heart and also a little bit of a tkndandthat's how i started as a programmer you know got into programming as a school boy already and then founded my first start up right out of high school web content management started which we then sold after a few years i need up working for mice

wilma (04:18.091)
yeah

wilma (04:24.151)
m

niilo_fredrikson (04:45.66)
of which was you know fantastic experience in many ways to see the whole now cloud revolution from from redmond and now you know more recently last last for five years see of effect

wilma (04:49.851)
m

wilma (05:01.371)
wonderful there's an impressive career one must say an effect or who are what are your icpand when should one buy effect

niilo_fredrikson (05:13.14)
well uh the v v c ourselves is as the european alternative to the global goaliats in the service management space so i mean the service service management softer industry as most of the softer industries is dominated by the american nation asian players and we are on a mission to build super strong european alternative for them a good track to achieve that and our soft wars

sally helps people run their internal business processes more efficiently you know the classic whose case is it service management taken care of you know it support ticket it set management but in recent years customers have expanded the use of our platform so many different areas from ch or processes to finance to to facilities management et cetera and were target in the mid market

european met size organizations you know five hundred to ten thousand employees revenues of you know say hundred million to a few billion that would be our sweets but but but we do have customers who are larger we have customers who are smaller but that's that's the sweet cot

wilma (06:30.591)
great and we will jump into the real topic soon but before that i would like to know if you were actually going to meet we have tried it several times to meet for real but common pandedemic and then i was pregnant now i'm in a different country than you but if you were to meet at for real and after work what should i buy to you and the poor in your glass what do you prefer to drink on your after work

niilo_fredrikson (06:58.44)
well ow you know in that setting that sitting i would probably go for for a beer or gin tonic tough that said that said you know after work for me to pilate driving the kids to iour basket ball or doing a little bit of sports of my own so in that sense you know it would be a glass of water but but you know but once we made you know i i dferetly can do do a beer or gin tonic

wilma (07:18.171)
water

wilma (07:25.451)
looking forward for that and that's an honor well great and i'm also a bit curious about your funniest work related fuckup that you want to share with us today

niilo_fredrikson (07:39.88)
well you know there would be so many you know i could write write a book book about it but let me see well maybe i'll share kind of personal personal development related one so it's about ten years ago ten eleven years ago i offered the job in redmond and moved from finland to the u s and of course you know it's a big transition right

wilma (07:43.971)
tell me about it

niilo_fredrikson (08:09.54)
it's a different culture people from different parts of the world gathered there and everybody is you know super smart and fast and everything you know i was wondering i mean i always got into these big meetings you know micro of the rich company so they can afford to have big big meetings and in those meetings you know it say ten fifteen even twenty people in the room and then i'm sitting there and you know it's a topic on familiar with and i would have many

wilma (08:28.591)
yeah

niilo_fredrikson (08:39.22)
things to say but i never kind of get to say anything because the others are just so much faster and smarter an everything and then finally you know towards the end of the meeting i get to say something and and then there is like a mill second pause and then the next next person to me i said says that well let me re phrase what nilo was trying to say and i'm like oh chief you know i'm doing i'm doing something ome thing wrong here

wilma (09:02.391)
oh

niilo_fredrikson (09:09.36)
you know it too i think we get fuck up as you call it from a personal point of view was that it took me probably a year or even like you know eighteen months before i somehow adjusted and learned how to how to do it but it was definitely a struggle in the beginning to you know learn the way way to communicate and if i would be better i probably would have acustidtbut faster but in that sense i define wasted a lot of a lot of time in the beginning there

wilma (09:34.991)
uh uh

wilma (09:40.031)
oh thank you for sharing and i wouldn't say maybe may maybe so i recorded with rube another finished guy and he said like all friends are introvert is just like how it is so maybe you weren't that focusing on the small talk small talk i mean you were doing business maybe not talking about how you should pronounce something of your private life to other people embracing the american culture

niilo_fredrikson (10:04.66)
sure sure but that's look you know yeah sure it's it's you know it's a kind of way to look at it but but the honest honest perspective on it is that you know i just learned so much in terms of how to communicate directly and to the point and be able to summarize your view in an understandable way in a limited amount of time the people over there do that extremely well

wilma (10:32.071)
wow

niilo_fredrikson (10:33.86)
and i don't think i can hide behind the just finish an introvert thing

wilma (10:39.691)
okay well that is a very valuable lesson to have i mean to have that kind of skill set so impress and thank you for sharing thank you so much and now we're going to talk about the real stuff we're going to talk about the framework of how you make it happen of operational experience and excellence so how you really put that into what i assume your company culture and the process and ever

thing and i'm of course curious about what we're goin to learn today but what was it that got you to choose this topic is this something that is extra passionate by heart for you

niilo_fredrikson (11:23.68)
yeah well you know operational uh excellence you know obviously it's a huge huge factor in being able to achieve any any success in any business setting i mean the old truth is that even you know an average strategy but execute it really well if way way better than a brilliant strategy executed just like on an average way so so of course it's a big

kind of factor uh you know everything and i would say it's necessarily topic that's like super close to my heart so that was also one of the reasons why i thought it would be a fun one to talk about i don't think i'm necessarily by heart like like the greatest operational excellent guy guy on the planet but but again the topic that i learned about a lot from from people i've gotten to work with

wilma (12:09.271)
great

niilo_fredrikson (12:23.64)
so you know let's let's chat about it

wilma (12:27.411)
definitely and what is operational excellence for you when you think about it what does it mean in your point of view

niilo_fredrikson (12:38.44)
well to me it means simply being able to achieve at the end of the day the outcome that you want to achieve i mean it's all about the routine it's all about the what do you do every day i mean there is of course time and place for setting the vision and antargus and everything and that's where where it starts but then how to actually make it happen make it happen is one of

in fact he values one of our four or values and i think at the end of the day it comes down to you know how to just make it happen all the plans and everything doesn't matter if it doesn't become real and operational excellence is in a way the practice the culture the way of working off you know how how you eventually get there

wilma (13:37.171)
and you are talking about you have some kind of framework of this what is this what does his framework consist of

niilo_fredrikson (13:44.9)
you know well effective we find what we call our leadership principles it's it's built built a team that's the first one second one create clarity and then third one is bringing energy and then the fourth one is kind of capturing it always then then to make it happen and i'll start with bill

team and this comes a little bit back to my earlier point that i mean different people have different passions right and different strengths and weaknesses and i know myself that you know i need people who are super strong in operational excellence around me just to make sure that all all happens and that's where operational excellence starts to me and i'd be super fortunate here and the effective for work

wilma (14:23.711)
right

niilo_fredrikson (14:44.82)
ample stephan shum chief operating officer super strong in operational excellence you know he's put a lot of things things in place a kind of compliments what i can bring to the table here so that would be my first point that and in my operational excellent framework it really starts with the making sure that you have a team capable of of executing

niilo_fredrikson (15:16.52)
then from from there the second point is about creating clarity and what i mean with creating clarity is being super clear about what do you want to achieve what's the vision towards which your you want to go n what's the strategy to get there and how does the accountability look like like like who who is accountable for what then of course eventually it translants in

into target setting for for teams and individuals but without that clarity it's impossible to perform well i mean you can have all the process and a kind of rhythm of baseness and everything in place but that clarity if you have first right people then second part is you you really need to be clear about what do you want to achieve that

wilma (16:15.371)
could you give us some examples is it like cap is or is it the vision or is it both

niilo_fredrikson (16:22.14)
yeah it's both i mean it starts of course with the vision of where you want to get in our case at effect we be super clear that we want to be the number one european service management after a provider and and we put some numbers and behind it we've said that eventually it will mean that we need to be a one hundred million eurobasiness we've said that in the mid term by twenty five we to double our business to thirty five million

uh to get there so so there's a clear north tar in terms of where we want to get and what does it look like also from a number point of view

wilma (17:06.571)
okay interesting so set that clarity very very important and

niilo_fredrikson (17:06.719)
um

niilo_fredrikson (17:11.38)
yeah yeah and of course there's multiple layers clarity so there needs to be the vision but but then also a strategy which kind of is your road map of how to get there and which gives a little bit more kind of concrete guide lines to the team of what to focus on where to go and in our case it's it's four strategic corner stones that we have defined growth

ah product people and men and for each of those then there is a set of no not too many but but a set of kpisanddconcrete things that need we want to see happen

wilma (17:57.831)
and i guess there to those are then divided into i mean for the teams for the individual or i mean do you work with some kind of oak yard framework or something else that works well for you

niilo_fredrikson (18:10.52)
yes yes so those trickle down then to teams and individuals we have a sort of three by three metrics where we have this this kind of prior tis which spend multiple years and then for each year we define a certain set of you know objectives that we need to and want to want to achieve and that's how we get our target matrix which then gets gets distributed for the teams

wilma (18:41.991)
okay

niilo_fredrikson (18:44.76)
so so anyway so i mean after building the right team creating the the clarity of what do we want to achieve then the third third piece about bringing energy is just something which i think sometimes is a little bit forgotten especially when talking about operational excellence you know it becomes easily a thing of process and an excellent sort of meetings and resin

but by the bringing argy art because it's still at the end of dates its people right even in this technology baseness it's human to human that that's how the magic happens and that's why we made a point about every every leader responsibility being to bring bring energy into the room of course it's it's about making sure that people understand why were doing what we are doing why why is it important to run a relatildisciplined process

and in many many areas just spend a lot of time on that why why part and after you get people out into it it so so much so much easier of course there is also a day to day element in terms of bring energy but it really starts with the why like why are we doing what we are doing and then then the final part they kind of make it happen but then that comes down down too

wilma (20:11.471)
could i ask some questions about the energy because i feel this is very interesting not that many leaders have talked about this and i happened to read a book that called passion works at the moment it's no it's really good it's a woman called lina how much and worked at the big swedish company with more less foot in every vertical and also being the left hand to ptistodalanat show is i mean

niilo_fredrikson (20:14.2)
oh sure

niilo_fredrikson (20:22.06)
okay haven't read that

wilma (20:40.971)
all of them are are quite known to work with passion and i felt it really interesting that you talked about its energy but how my first question is how do you i mean not forced i mean i get inspired your leaders to bring energy in every meeting how how do you actually do that i mean in february when it's called rainy at least in sweden how do you do that

niilo_fredrikson (21:04.96)
well well you know well in finland is double that comparative speed and so you know so you know the challenge is not any smaller you know this this side of the sea so sure you know of

wilma (21:08.811)
yes i know

wilma (21:17.051)
so how do you do everyone has to do attend the jumping jacks before entering a meeting room for how does the routine look like

niilo_fredrikson (21:25.4)
yeah well well you know of course there are things like that you can do and actually we do some of that sometimes having a little bit of fun with you know power po safe and stuff like that but but i think it comes down to as a leader you know you first need to take care of yourself it's a little bit like you know you're now new to parent in you know how it goes that you need to take care of yourself so that you can take care care of the cats and

and the same same thing at work that you need to take care of yourself as a leader you know have a little bit of at least baasnot always so easy but but you know do the sports and do the sleep et cetera because it's super tough for anyone i mean may be there is there are some super men or super women out there who can find the energy without the rest without the sports without all of that but at least to me you know

wilma (21:53.611)
yeah

wilma (22:01.491)
uh uh

niilo_fredrikson (22:23.3)
i just need to find the time and i encourage everybody here effected to do that saying because that's that's the only way to be able to give energy out i mean you need to first have energy to be able to give some of that to others

wilma (22:40.531)
definitely okay very interesting so you you encourage the leaders and i guess also all other your colleagues to work with yourself and to take responsibility for yourself and your energy

niilo_fredrikson (22:53.56)
absolutely

wilma (22:56.151)
okay so so entering that room do you have any kind of routines that you follow to ensure that this energy actually is something that you remind each other of or is it just in the walls like in the culture

niilo_fredrikson (23:14.3)
i think the culture is super important of course you have some some things which you i don't believe in starting like every meeting meeting with uch like you know but we have some traditions like like a few weeks back we gathered for our annual company kick off we've had this tradition of bringing everybody once a year together this year we gathered after a little bit of a break to you to you know the pandemic and everything

wilma (23:27.131)
the rocket the rocket

niilo_fredrikson (23:44.12)
we gathered in poland where we acquired a company last year so it was super super cool to be able to be there on side with men we brought all our two hundred people over over to the beautiful city of lublin and then spent a few few days here lining on our know strategy and plan for for this year one of the fine things even though there had been a little bit of break like we always had the tradition of

wilma (23:51.511)
congrats

niilo_fredrikson (24:13.66)
like starting starting those bigger bigger gatherings i what i mentioned over the power post which is like super kind of stupid and simple thing but it's it's somehow just fun and works that basically you know you just sort of jump a little bit and raise your raise your hands and kind of powerful post and shout a little bit like from the bottom of your heart and when you do that together in the big room with everybody you know i just i don't know brings up some energy and con

wilma (24:37.291)
yeah

niilo_fredrikson (24:44.08)
everybody with each other so so that's that's one tradition we have

wilma (24:49.031)
nice we have we have this may be peculiar or pifferent set up that we don't have any monday meetings we don't want to i mean meet the team talking about things that we should do on monday morning we think that people should should already know that and we i mean be able to just get going with whatever you have to do on want to do so we have that on wednesdays but that is that wednesdays often becomes you know i sit in a

ting from the morning to the afternoon because we have the management board and et cetera et cetera so i ust actually did that just the other week i also tired you know looking down at the computer trying to smile through some and i just had some jumping that was like why don't we just do this before the meetings like every time you can do one you can do to get except we we always finished the monday mornings with doing some i don't actually know how you say it in english even though i'm a personal trainer

but you know when you're standing like you're doing a push up but for the tommy so you're like just holding it we call it in with the plank it looks like a plank more or less maybe it's the same word in english so we ended it with that it's a plank okay yeah you do great hope that it's wonderful if i can inspire others to weird stuff and my second question was

niilo_fredrikson (25:57.52)
right right yeah i think it's it's the plank okay well that's that's exciting i get some new ideas here

niilo_fredrikson (26:16.0)
yeah

wilma (26:19.551)
you talked about why and how do you do that on recurring basis without being i mean i don't know to visionary or two i don't know reprepetative maybe how do you embrace the why on recurring basis

niilo_fredrikson (26:36.56)
so i believe that people focus too much on avoiding repetition

you know what feels repetitive to me most likely it's much less repetitive to the people i talk with just because you know i mean yes it's natural for me to and i get those feelings that i'm just sort of repeating myself all over again but i've realized that it doesn't feel that repetitive to most people i talk to maybe some o apple

wilma (26:47.751)
trusting

niilo_fredrikson (27:16.6)
chief to my closest colleagues probably get get get you know a little bit of that but but for the most part you know i think people over estimate how much other people remember from what you said before so actually it does make sense to speak to some sort of course or points and repeat those often enough and of course it's not just broadcasting right

wilma (27:23.891)
yeah

niilo_fredrikson (27:46.8)
the point is you know having dialogue with people and hearing them out i mean it's it's not by coisinthes that that we all have two ears and one one mouth right so you know listening is a big part of it but then in terms of my own messaging i try to make sure that i repeat often enough t keep key points that i think are important

wilma (27:57.691)
uh uh

wilma (28:13.711)
okay i gonna start laughing that because my my previous boss working at upsides co and founded on war he coached me for some client meetings and he is a really really good sales strap and he was like wilma please you have two ears and one mouth for a reason it was like so sorry it was like you should listen to the client please you know like the fourth meeting in the row but i think maybe that time i got to remember it at least

niilo_fredrikson (28:33.8)
oh

wilma (28:43.591)
for some while okay anything else about the energy part or that you want to say

niilo_fredrikson (28:56.52)
well you know there would be would be a lot but maybe we move on move on to the last last part which is about making making it happen that's of course quite a pragmatic piece and super important piece of it as well where to me it's two two things it's consistency in terms of the rim so kind of a wriggle or russian and routine of how you track things and talk

wilma (29:01.931)
yes short

niilo_fredrikson (29:26.28)
about things and and consistency about data

so having that one source of truth that everybody can can share and it's incredible how in big companies small companies rich companies poor companies that i have seen and where i've worked and i've i've worked with it's incredible how often the the discussion is around like okay so i see i see this data and then the other people say well

you know my dad is different and then there is a discussion about like what's the right data and that that's a huge blocker for becoming operationally excellent so there is a little bit of systems element there even though i think should not over emphasise of having like too many to sophisticated systems but i think it's important that you have you know a solid sort of financial year beef to have have

its single place where to look at finance finance data in our case it net sweet r p with power b reporting layer on top it's important to have the customer data data somewhere in our case we've centralized it all on hub spot so both marketing automation and c r m m it all all rounds on hub spot on

italy important to also you know keep track of the kind of processes and and fulfillment of saints and our case we use obviously effect we recall it might effect our own effect the instance for keeping track of you know service requests and orders both internal and from customers and having those places where you have the data and you can always you know then

niilo_fredrikson (31:33.72)
when you own a monlorelbasis track hings go go back to you know there isn't any special person needed to kind of puts together the report but you can open the live data and look at it and say hey this is this where we are and everybody agrees that is the right data that that's a great foundation then for being operationally excellent

wilma (31:59.011)
finitely interesting point of im an so many people talked about being dated or even including myself but that is what i feel like a common challenge that you have you can you can see the data from different perspective or you can have different data on the same point but very interesting point of view i would say

okay is there anything else of your framework that you feel is very successful or by all means where company is usually fuck ups that you want to address before we wrap this up

niilo_fredrikson (32:38.4)
well look you know i think we covered already many kind of perspectives turn and maybe just to summarise i believe it's important to build the right team to have people who can run run a you know discipline discipline process and reason it's important to create the clarity on you now where are we going what are we trying to achieve and who's accountable for what

and you shouldn't scape bringing the energy part making sure people understand why so that everybody s actually on board of of doing it then finally the piece of make it happen of ensuring that there is a regular rise and kind of single source of truth in terms of data data systems i mean if you do those things definitely in my experience has has helped us are we perfect

well means no you know there is so much room for improvement still but but you know those fundamentals have helped us a lot

wilma (33:48.331)
great thank you for sharing and when we first met with both in the panel discussion for sauce nor like and their sauces event and afterwards you send me a hat with effect on that i probably wear and i will wear it even more now because i really enjoy this podcast it's so many learnings in this and thank you so much for sharing and thank you for that hat very nice of you

niilo_fredrikson (34:11.88)
okay fantastic glad that you love it thanks wilma

wilma (34:16.491)
so some final hopefully easy questions first of all i'm curious about who do you get most inspired by regarding this topic is there someone in particular some colleague someone out there some author

niilo_fredrikson (34:35.099)
well maybe i just go back to what i said said earlier you know stepan my close colleague here friend theo of effect that i admire him for what he does in terms of operational excellence so definitely look up to him on that

wilma (34:52.631)
cool maybe i should invite him in the podcast why not

niilo_fredrikson (34:55.08)
yeah why not i'm sure he would have to

wilma (34:58.931)
wonderful okay now i will try to share to share earlier podcast question to you and this is a new tool for me using riverside dot f m now they got some some bit of a commercial so i will try to just have a little bit patient with me and i will try to share this to you and give me a thumbs up if you can hear it

wilma (35:38.691)
it's soon going to get do you hear

niilo_fredrikson (35:44.28)
yeah i do hear a little bit unclear but i hear ye

wilma (35:46.211)
yeah it's soon in english it's soon now

wilma (36:14.991)
and and that was from hannah milton she is the co and the co founder of a play the visi rice company

niilo_fredrikson (36:27.1)
okay so so yeah and great question so so if i got it right she was basically asking what i do to the leaf stress to get a good night sleep well it's rather rather simple in my case so in an edition or outside to work it's a combination of a lot of time with the kids and family driving them mostly around to different

wilma (36:35.851)
yes

wilma (36:56.291)
oh

niilo_fredrikson (36:56.9)
no sports doing a little bit of sports of my own you know going to the gym or doing the occasional paddle match and and then the third element would play that i do a little bit of meditation every now and then as well

wilma (37:15.551)
you do do use that up head space or just to do it you're discipline enough to just do it maybe

niilo_fredrikson (37:22.34)
well sometimes i just do it on my own and actually recently i've started using some of the features of the ora app they actually have some pretty pretty nice guided sessions so so you know the ora ring the smart smart ring which tracks your sleep and activity so they apphthey deliver with the ring they actually have some pretty nice guided sessions in there that's something i've been recently

exploring

wilma (37:54.991)
great advice i'm sure or at least i hope hannah will be satisfied with that answer okay now we will see here what are your main challenges in your business right now problem that you are addressing at the moment i don't know if one are to ask that since you're noted were public but i ask you and then you can choose your answer

niilo_fredrikson (38:21.36)
yeah well you know we always get these questions and overioythen you know it's up to us how we answered so that's perfectly fine and well i mean we reach us yesterday announced our full year results for last year and date the market also though our earnings web cast on pretty much all these things so what we said is that of course the broader economic environment is something that we are keeping an eye on so you know some customers have started slowing

wilma (38:27.451)
right

niilo_fredrikson (38:51.74)
down decision making and we've seen some of that it's a little bit of mixed back though that there are some industries some countries where it's less and somewhere where it's more we already earlier decided last year to focus a little bit more on on the public secture because we saw that demand is strong over there so far that's worked out really well well for us but but definitely kind of navigating there

economic environment in the next you know six or twelve months that's definitely one of the challenges where we just need to be super super alert and then adapt to any any changes here and then the second one is just about how do we over all scale reseecuation up you know it's sure you know there is a profitability element but

at the end of day i mean coming back to our vision we want to build a super strong clear european leader in this space and it means we need to scale up massa compared to where we are today so we need to grow a lot we hired quite a bit of people last year we acquired conversational a company called impilivise last year as well and you know now now or tap

it's just to maximize what we can do with this team and get the most productively out of ourselves and work smart and grow as fast as we can

wilma (40:35.271)
of course and who else would you like me to invite you to this podcast some maybe someone you want to listen to yourself and i know that you already told me about your side but is there more people or is it to see you

niilo_fredrikson (40:49.34)
well let me think actually on one person who might be quite interesting he's somebody who often interviews others but could be cool to see him be interviewed is anti pita so he's running south finland i don't know if you come across him before

wilma (41:05.571)
not yet but i'm happy to invite him to the show definitely

niilo_fredrikson (41:10.04)
some so he runs to south finland community and and you know he's doing a podcast of his own so you know i'm sure he would have lots of interesting perspectives to share

wilma (41:21.251)
great is much welcome and if one would like to get in contact with you is it linked in or how do you get that hat

niilo_fredrikson (41:30.32)
yeah sure linking works works really well so you know everybody feel free to reach out to me for for you know any any quessions or discussion you d love to engage in and you know if you ask for a hat maybe i might be able to find one

wilma (41:50.171)
maybe your dream can come true that is great so when you are maybe in the car driving your kids back and forth to different sports having that water next to you and this song comes up on the radio and makes you smile and think this was a really good week which song are we listening to

niilo_fredrikson (42:12.7)
um well i'm tempted to know big pick song that we are selected to send send to urovisioneait's really really weird weird song but i think because it's so weird it might be able to actually perform there is such a a by care but but but i would say maybe something that that that more sort of long term brings the smile on my face is is

wilma (42:23.211)
yeah yeah

uh uh

wilma (42:40.191)
oh

niilo_fredrikson (42:42.86)
can't hold us by by michael more there two reasons for that so one is that you know i mean the guys from seattle where i used to spend five five years and really loved it loved it there so brings back good good memories and i think that that message kind of the feeling can't hold us it's super relevant and sort of resonece with me and also something that we embrace here he factor

wilma (43:10.651)
wonderful wonderful thank you so much in love for joining fhalnggro it was a true pleasure

niilo_fredrikson (43:16.64)
my pleasure thanks wilma

wilma (43:20.191)
great and now if you have a question to someone else you can just say your name and the company and then your question and i just want to say i love this recording thank you so much

niilo_fredrikson (43:34.24)
oh thank you you know it was super fun super fun so hope it's going to be useful for your listeners listeners as well

wilma (43:43.931)
i'm sure of that

niilo_fredrikson (43:46.28)
so okay a question let me think let me think what would i want to have somebody somebody later on answer to

i'm trying to think if i mean this is always super hard to me to be original but i'm trying to think of something that would be a little bit more exciting than like you know what do you do after work or or how do you think about growth or that kind of sali let me try think about okay so i got one

wilma (44:06.511)
really

wilma (44:23.051)
so tell me your name and the company and then your question

niilo_fredrikson (44:28.6)
so hey this is nila frederick on c e o of effect and my question is what do people and culture mean to you in the context of growing a successful business

wilma (44:48.891)
very good very interesting question looking forward to giving that to someone who will have a hopefully very good answer to it

niilo_fredrikson (44:56.0)
but by the way what was the name again of the lady whose question i answered

wilma (45:00.911)
hamamisdom i can send you her

niilo_fredrikson (45:03.48)
how do you yeah maybe you can send send the name helping her on linked in

wilma (45:07.171)
yeah it's hannah with an h in the m so it's a little bit i will send it right over to you she's actually her podcast will be released next week

niilo_fredrikson (45:12.7)
okay

niilo_fredrikson (45:21.94)
okay hannah made on co founder at ample ventures

wilma (45:22.871)
ah like this right she seems like a really nice lady an interesting point of use i feel she talks about how the co maxime the use of the board but i guess you're already a proud of that but otherwise maybe you can fetch some learnings from her next week

niilo_fredrikson (45:28.08)
okay so i found her thank you

niilo_fredrikson (45:44.94)
so i say it again so what she's talking about there

wilma (45:48.451)
how the co maximize the value of the board so like how you can improve and get the most of your board board work

niilo_fredrikson (45:55.82)
okay okay cool

wilma (45:58.191)
i learned a lot

but i'm not that experience within that but thank you so much nilo i will let you go fetch the rest of your day with some smile on your lips i hope

niilo_fredrikson (46:00.74)
great

niilo_fredrikson (46:10.04)
i definitely well thanks so much will a pleasure cheers

wilma (46:12.211)
hm take care it was a true pleasure thank you so much bye bye

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