Fail n'Grow
Podcasts

Fail n’ Grow is a B2B-focused podcast where our CEO, Wilma Eriksson, invites industry experts to discuss growth and profitability. Gain valuable insights from real experiences and strategies that drive success.

Latest

October 6, 2025

Cost efficient successful international expansion

In this episode of Fail and Grow, Wilma sits down with Andreas Sjölund — co-founder of Quinyx and current fractional CRO, angel investor, and founder of Ocean’s Valley.

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Cost efficient successful international expansion
Pricing - your new tool for customer satisfaction and retention with Anna Hansen CPricingOfficer at Lime Technologies

Pricing - your new tool for customer satisfaction and retention with Anna Hansen CPricingOfficer at Lime Technologies

In this episode of Fail and Grow, Wilma Eriksson is joined by Anna Hansen, Chief Customer Officer (soon-to-be Chief Pricing Officer) at Lime Technologies.

May 10, 2024
Pricing too low will destroy your market! Alexandru Stan, Tekpon

Pricing too low will destroy your market! Alexandru Stan, Tekpon

In this episode of Fail and Grow, Wilma Eriksson sits down with Alexandru Stan, CEO and co-founder of Tekpon, to explore the intersections of pricing strategy, affiliate marketing, and scaling sustainably in the SaaS space.

March 8, 2024
Learnings from 3x Scaling a Team, Max Nyman CEO, Lime Go

Learnings from 3x Scaling a Team, Max Nyman CEO, Lime Go

In this episode of Fail and Grow, Wilma Eriksson speaks with Max Nyman, CEO of Lime Go, about the lessons learned while scaling a fast-growing SaaS team.

September 2, 2024
Future proof your business, renew yourself or die - Sofia Alexus CEO Kundo

Future proof your business, renew yourself or die - Sofia Alexus CEO Kundo

In this episode of Fail and Grow, Wilma Eriksson sits down with Sofia Alexus, CEO of Kundo, to explore how companies can identify new growth opportunities through deep customer insight and agile experimentation.

November 17, 2023
Profitable outbound team? 'Autopilot' is what must be achieved.

Profitable outbound team? 'Autopilot' is what must be achieved.

In this episode of Failing Row, hosted by Wilma, co-founder of vsq, guest Timo from Finland discusses the importance of operational excellence for increasing profitability.

November 3, 2023
Do like Klarna & Worldfavor implement OPEX, Sofia Busck CRO Worldfavor

Do like Klarna & Worldfavor implement OPEX, Sofia Busck CRO Worldfavor

In this episode of Fail and Grow, host Wilma welcomes Sofia Busck, Chief Revenue Officer at Worldfavor, a platform that helps organizations manage sustainability data.

September 22, 2023