Fail n'Grow
Podcasts

Fail n’ Grow is a B2B-focused podcast where our CEO, Wilma Eriksson, invites industry experts to discuss growth and profitability. Gain valuable insights from real experiences and strategies that drive success.

Latest

October 6, 2025

Cost efficient successful international expansion

In this episode of Fail and Grow, Wilma sits down with Andreas Sjölund — co-founder of Quinyx and current fractional CRO, angel investor, and founder of Ocean’s Valley.

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Cost efficient successful international expansion
How AI in HubSpot boosts your growth, Robert Bråkenhielm CEO, Resultify

How AI in HubSpot boosts your growth, Robert Bråkenhielm CEO, Resultify

In this episode of Fail and Grow, Wilma Eriksson sits down with Robert Ian, founder and CEO of Ultify, one of the top HubSpot agencies in the Nordics.

March 21, 2024
True Data Driven Sales Performance to Boost Growth, Johanna Korhonen Dear Lucy

True Data Driven Sales Performance to Boost Growth, Johanna Korhonen Dear Lucy

In this episode of Fail and Grow, Wilma Eriksson interviews Johana from Dear Lucy, a sales performance management platform serving over 150 clients in 20+ countries.

March 18, 2024
Scale your business with Operational Excellence, by Ranya Barakat Director of Global Services, Avidly

Scale your business with Operational Excellence, by Ranya Barakat Director of Global Services, Avidly

In this episode of Fail and Grow, Wilma Eriksson sits down with Ranya Barkett, Director of Global Services at Avidly, to explore what operational excellence really means—and why it’s essential for scaling sustainably.

March 11, 2024
Price your SaaS tool correctly to increase willingness to pay (more) by Ingrid Bonde Åkerlind, Principal Oxx

Price your SaaS tool correctly to increase willingness to pay (more) by Ingrid Bonde Åkerlind, Principal Oxx

In this episode of Fail and Grow, Wilma Eriksson is joined by Ingrid Bonde Akerlind, Principal at Oxx and seasoned pricing expert, to unpack how SaaS companies should approach pricing across different growth stages.

June 14, 2024
Set the perfect price for your SaaS-tool, by Felix Mörée, Partner at Axholmen

Set the perfect price for your SaaS-tool, by Felix Mörée, Partner at Axholmen

In this episode of Fail and Grow, Wilma Eriksson sits down with Felix Moreé, Partner at Axholmen and author of How to Charge, to unpack the fundamentals of effective SaaS pricing.

June 7, 2024
Become Profitable by Targeting Dream Customers (ABM) Wouter Dieleman

Become Profitable by Targeting Dream Customers (ABM) Wouter Dieleman

In this episode of Fail and Grow, Wilma Eriksson sits down with Wouter Nileman, a HubSpot freelancer and ABM specialist, to unpack how B2B companies can land their dream accounts through Account-Based Marketing.

May 24, 2024