From Chaos to Control: Why Manual Quoting Processes Are Holding Back Your Growth
50% shorter sales cycle, 80% less manual work, and a team that focuses on what really matters. That’s what Bitou achieved by automating their quoting process with vloxq CPQ. Read how they went from manual chaos to a structured, scalable sales flow.
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When the Quoting Process Became a Growth Bottleneck – Bitou’s Journey to an Efficient Sales Organization
In many growing companies, there’s something off in the sales process, but it’s hard to pinpoint exactly what. The quote is often the last piece created, yet in reality, it’s the hub where everything comes together. When the quoting flow is manual, fragmented, and reliant on individual knowledge, it leads to one thing: it slows down growth.
One company that realized this in time was Bitou, a German scaleup offering team-building experiences to some of the world’s largest companies.
“We had a lot of manual work, and the process didn’t hold together. It caused unnecessary mistakes – and cost us both time and energy,” says Bitou’s CEO, Pia Neugebauer.
Bitou’s sales reps used a patchwork of tools: Excel spreadsheets, templates, email threads, and manual product calculations. That meant every quote took time to build, errors easily slipped in, and onboarding new salespeople was a real challenge.
This isn’t unique. Many companies struggle with the same issue. On the surface, it might look “fine,” but underneath, inefficiency is bubbling. You notice it through lost deals, delays, unhappy customers – and sales teams fighting an uphill battle.
The Quote Is Not Just a Document – It’s a Competitive Advantage
More and more companies are now seeing their quoting process as a strategic asset. It’s not just about getting a PDF out the door, it’s about achieving speed, accuracy, and a buying experience that signals quality and trust.
That was exactly what Bitou set out to achieve and the reason they chose to implement vloxq CPQ.
With vloxq, their complex product configurations became fully automated. Every option, rule, and pricing condition was built into the system, which means sales reps can now generate flawless quotes, directly from their CRM.
The result?
- 50% shorter sales cycle
- 80% less manual work in the quoting process
- Fewer errors and increased trust in customer dialogues
And perhaps most importantly: a team that’s in control – no more putting out fires.
“Now we can focus on selling – not troubleshooting spreadsheets and templates,” Pia says.
CPQ Isn’t Just for the Giants
It’s easy to think that Configure Price Quote solutions are only for massive industrial or tech enterprises. But the truth is, CPQ is one of the most powerful tools available to scaleups, especially if you offer a configurable service or product, with multiple options or custom pricing.
The more complex your offering is, the more value you get from automating the process. And the faster you scale, the more important it becomes to ensure your sales flow isn’t dependent on individual knowledge.
So, How Do You Know If You Have a “Bitou Problem”?
Ask yourself these questions:
- Do your salespeople need to manually build or adjust every quote?
- Does it take more than a few minutes to create a quote?
- Are you unsure whether the price or version sent to the customer is always correct?
- Does it take too long to ramp up new sales reps?
If the answer is yes – then it’s time to do what Bitou did: automate, streamline, and unlock your sales potential.
📖 Read the full case here ↓
From Manual Processes to Efficient Sales: How Bitou Saves Time and Reduces Errors with Vloxq CPQ
