How to Unlock the Full Value of Your CRM with CPQ

What happens when you combine the power of CPQ with your CRM? For companies like KH-Maskin, Café Bar, and Beans in Cup, the result was higher CRM usage, fewer quoting errors, and faster sales cycles. In this article, we break down the key benefits of integrating CPQ into your CRM and what it means for your sales efficiency, data quality, and forecasting accuracy.

How to Unlock the Full Value of Your CRM with CPQ
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Investing in a CRM system is often the first step toward a digital sales process – but how often does it actually become the powerful tool you imagined?

In many organizations, the CRM ends up as a place to store customer data, rather than a platform that actively helps sales teams close more deals.

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That’s where CPQ (Configure, Price, Quote) comes in. When quoting and configuration become part of your CRM workflow, everything changes. Salespeople not only stay in the system, they rely on it.

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In this article, we’ll explore how companies like KH-Maskin, Café Bar, and Beans in Cup dramatically increased CRM adoption, improved data quality, and accelerated their sales cycles. Simply by integrating CPQ with their CRM.

From low CRM usage to a true sales hub

Creating and sending quotes directly from the CRM is a game-changer. No more switching tabs, hunting for spreadsheets, or copying information between systems. Everything happens in one place. In your CRM.

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The result? CRM stops being a reporting tool and becomes a natural part of daily sales work.

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  • KH-Maskin cut quote creation time from 20 to 5 minutes – and boosted CRM usage by over 70%
  • Café Bar increased CRM adoption by 75% after bringing quoting into Lime CRM
  • Beans in Cup went from 40% to nearly 100% active users in HubSpot after integrating vloxq CPQ

When the quoting process is smooth, and delivers accurate and professional results, usage follows naturally.

Data quality that drives your entire sales ecosystem

A CPQ system ensures that product, pricing, and discount data is always up to date and synced directly with your CRM.

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That means:

  • Every quote is based on the same, version-controlled information
  • Manual pricing errors are reduced dramatically
  • Data passed to ERP and invoicing is accurate and consistent

Beans in Cup reported a drop in pricing errors from 5% to just 1% after implementing vloxq CPQ – and that’s the kind of result your finance team will love.

Forecasts you can actually trust

When every quote, with full product and pricing details, is created and logged in the CRM, you gain a whole new level of visibility.

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You’ll get:

  • Real-time insight into what’s actually in the pipeline
  • Better accuracy in forecasts and sales reporting
  • A clearer view of which products and configurations drive revenue

With reliable data behind your forecasts, leadership can allocate resources, plan inventory, and make smarter strategic decisions.

A seamless flow from quote to invoice

Modern CPQ tools don’t stop at CRM, they integrate just as easily with your ERP or billing systems. That means your sales process becomes smoother, faster, and more connected.

Café Bar now saves up to 30 minutes on each complex quote thanks to this automation. This is time that sales reps can spend with customers instead of admin.

Why choose a dedicated CPQ instead of your CRM’s built-in quoting?

Built-in quoting tools in CRMs are fine until your process gets more complex.

If your business needs:

  • Complex product configurations or add-on options
  • Tiered pricing, discounts, or approvals
  • Multiple currencies, partners, or bundles
  • Integration beyond CRM (ERP, billing, e-signing, etc.)

…then a purpose-built CPQ is the right solution. That’s why KH-Maskin calls vloxq CPQ "the heart of our entire sales process."

Is your team ready for CPQ?

  1. Are you still building quotes in Word or Excel?
  2. Does a standard quote take longer than 10 minutes to create?
  3. Do you have multiple price lists, discounts, or product bundles?
  4. Is CRM usage among sales reps lower than expected?

If you answered "yes" to more than two, it’s probably time to explore what CPQ can do for your sales team and CRM investment.

Let your CRM become more than a database

A fully integrated CPQ + CRM setup doesn’t just create better quotes. It transforms how your sales team works.

More active CRM users. Cleaner, real-time data. Smarter forecasts. Faster sales cycles.

It’s what companies like Beans in Cup, Café Bar, and KH-Maskin are already experiencing – and your team could too.

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Want to see how vloxq CPQ can integrate with your CRM?
Let’s talk – and show you how to make the most of the tools you already have.