The Challenge
Mitt i’s business relies heavily on advertising revenue, and the ability to quickly and accurately book ad space is absolutely critical. Previously, Mitt i had a customized booking solution built directly into its CRM. While it worked, the vendor had made it clear that they did not want to continue developing or maintaining the functionality. This posed a significant risk that the system would eventually stop working. In addition to the CRM-based solution, Mitt i also relied on a web-based pricing tool with a map feature, as well as separate Excel documents.
Sales Director Thomas Nyhlen explains the situation:
“We cannot run the business without a functioning booking engine. We needed a reliable vendor who was both interested and engaged in solving this.”
The core requirements were clear:
- Everything that was possible in the previous tools had to be possible in the new solution.
- The system had to be stable, fast, and adaptable.
- The sales team needed the ability to adjust and create package solutions independently, without relying on developers
How they did it
After discussions with vloxq CPQ, Mitt i decided to implement vloxq as its booking and quoting tool, integrated with Upsales and their other business systems.
The implementation process was extensive, largely due to the sheer volume and complexity – more than 100,000 ads per year, across 24 formats, 30 newspapers, and countless combinations.
vloxq CPQ and Mitt i worked closely together to:
- Replicate all existing functionality from the previous system.
- Introduce price controls and guardrails – something that had been completely missing before.
- Enable quote creation and PDF generation directly in the system.
The Results
Today, Mitt i uses vloxq CPQ for the majority of its bookings, directly within the sales organization. The results have been clear:
1. Stability and reliability in a business-critical process
The system never goes down, and errors are minimal. Mitt i can drive sales without the risk of downtime in the booking process.
2. Full control over pricing
Previously, sales reps could book at any price – from 0 SEK and up. With Vloxq, Mitt i has implemented controls and restrictions, eliminating incorrect pricing and strengthening profitability, even though it meant losing some customers who had been on unsustainable price levels.
3. Adaptability and flexibility
The sales department can now independently add and adjust package solutions, resulting in shorter lead times and reduced dependence on external development resources.
Thomas sums it up:
“What we wanted, we got – and more. vloxq CPQ is a reliable partner that delivers stability in something absolutely critical for us.”
The results in numbers
- >90% of all ads are booked via vloxq CPQ
- 100,000+ ads managed annually without downtime
- Price controls introduced, strengthening profitability
- Increased independence for the sales department
Comment from vloxq CPQ
"Mitt i is a highly business-driven organization that previously lacked the right conditions to be as data-driven as they wanted to be in pricing, quoting, and order management due to fragmented systems. It’s incredibly rewarding that vloxq has been able to replace three different tools while at the same time helping sales close deals faster and giving management full visibility."
- Wilma Eriksson, CEO at vloxq
