Why Inconsistent Pricing and Manual Mistakes Are Draining Your Profits—and How CPQ Can Fix It
Sep 21, 2023

Why Inconsistent Pricing and Manual Mistakes Are Draining Your Profits—and How CPQ Can Fix It

Uncover how CPQ software can correct inconsistent pricing, reduce quoting errors, and safeguard your profits.

In the complex world of sales and pricing, consistency is key. But with fluctuating supplier prices, varying customer expectations, and the constant need for discounts, maintaining a consistent pricing strategy can be a challenge. This blog post aims to highlight the dangers of inconsistent pricing and how Configure, Price, Quote (CPQ) software can help you plug those unseen revenue leaks.

The Complexity of Pricing

Pricing is not a one-size-fits-all process. With businesses dealing with multiple products, customer segments, and even currencies, the room for error is vast. Each inconsistency in pricing can lead to a loss of revenue, customer trust, and market competitiveness.

Inconsistent pricing can manifest in various ways: from offering different prices for the same product across different sales channels to failing to update prices in line with market or supplier changes. These inconsistencies not only confuse customers but also create internal inefficiencies as sales teams scramble to correct errors and align pricing.

Real-World Consequences of Inconsistent Pricing

Inconsistent pricing can have a ripple effect throughout your business. To truly understand the financial implications, let's look at some real-world examples:

  • One Product, One Massive Oversight: A software firm didn’t realize their inconsistent pricing on just one product was costing them a staggering 1.5 million SEK annually. After integrating CPQ software, they eliminated this costly oversight and increased this specific product's contribution to total revenue by 10%.
  • The High Cost of Discounts: A machinery vendor was offering excessive discounts, eroding their profit margins. After deploying CPQ software, they locked in a minimum profit margin of 15%, leading to a net profit increase of 5 million SEK annually.
  • The Cost of Currency Delays: A machine trader’s manual quoting processes left their currency exchange rates outdated by two months, causing a revenue loss of 2 million SEK. With real-time currency updates from their CPQ software, they prevented such costly mishaps.

How CPQ Software Can Help

CPQ software serves as a financial safeguard by automating and standardizing your pricing strategy. It ensures that every quote aligns with your business rules, preventing the revenue leaks caused by inconsistent pricing. With CPQ, you can:

  • Automatically update prices based on real-time data
  • Standardize discounting rules across all sales channels
  • Ensure currency exchange rates are always current
  • Maintain consistent pricing for add-ons and services

In practical terms, CPQ addresses several common pricing inconsistencies:

  • Automated Price Updates: No more manual tracking of supplier prices or currency rates. CPQ keeps everything up-to-date.
  • Standardized Discounting: With CPQ, all sales channels have access to the same discounting rules, ensuring uniformity and preventing unauthorized price reductions.
  • Real-Time Currency Conversion: For businesses operating in multiple countries, CPQ's real-time currency conversion ensures that you're never behind on exchange rate fluctuations.
  • Dynamic Pricing Adjustments: CPQ software allows for real-time adjustments to pricing based on various factors such as inventory levels, seasonal demand, or promotional periods. This ensures that your pricing strategy remains agile and responsive to market conditions.


Inconsistent pricing is an unseen but significant drain on your revenue. Implementing a CPQ solution can help you maintain a consistent and profitable pricing strategy, thereby safeguarding your revenue and building customer trust.

Isn't it time you stopped the unseen revenue leaks in your business? Invest in CPQ software today and secure your financial future.

Start using the CPQ platform of the future.